Brand Guidelines & Compliance
Official visual identity principles for representing the Appibrium brand consistently. Learn about our clear space rules, contrast ratios, and typography specifications.
Color Palette Reference
Appibrium contrasts the structured depth of Forest Depth with the glowing energy of Electric Mint. For light surfaces, we use warm beige backgrounds to avoid harsh glare.
Primary Palette
Beige (#FAF8F5) is the base light mode canvas. Night (#0A1A10) is used for stable dark typography. Mint (#00B872 / #00E090) serves as our primary energetic accent for highlights, buttons, and active indicators.
Logo Rules & Compliance
To maintain visual integrity and recognize brand authority, follow these alignment and spacing parameters:
Rule 1: Clear Space (25% Buffer)
Always ensure all logotypes and icons have a padding buffer equal to at least 25% of the logo's height on all sides. Do not let text, images, or page boundaries crowd this zone.
Rule 2: Accent Ratios
Limit the usage of Electric Mint (#00E090) accents to a maximum of 10-15% of the total design surface. This keeps the aesthetic values clean, elegant, and professional.
Rule 3: No Distortion
Never squeeze, rotate, stretch, or alter the geometric proportions of our logo assets. Scale them proportionally to keep the original visual balance.
Typography Scale
Consistency in text layout reinforces authority. We use Jost for signature display headers and Plus Jakarta Sans for UI controls and body copies.